How do we grow our Public Image in our communities?
One of the fastest and easiest ways is to connect with friends on social media platforms and continuously share information on what your club is doing in your community.
If you do not know how to do this, please feel free to contact our District Public Image Team and we will be more than happy to assist.
However, if you have someone that has a background in marketing, social media, or journalism - they would be a perfect Rotary Club member and perfect for the role to spread
our Rotary International brand across your local media connections - TV Stations, Radio Stations, and writers who share information on social media sites.
Your club is always active making a difference in your community - share what you do with your connections in TV and Radio!!!
Most of us have received this email a couple of days ago, please be encouraged to follow Rotary International Marketing Manager, Nancy Davidson, and get started today!
Here are links to 2 radio ads that is available on our Brand Center at myrotary.org:
https://brandcenter.rotary.org/en-us/asset?id=104797246&lang=EN
https://brandcenter.rotary.org/en-us/asset?id=156848814&lang=EN
Yours Truly,
Wanda Angel,
Rotary District 6650 Public Image Chair
Dear Wanda:
Are you familiar with Rotary’s Public Service Announcement (PSA) campaign? Our PSAs tell the story of who we are and what we do and encourage the public to take action with us. These ads are available for U.S. television and radio stations to air – at no cost to Rotary! | | |
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| Since launching in March 2020, Rotary’s PSA campaign has reached millions of Americans through TV, radio, and print ads, with a total donated media value of more than $44 million and has garnered over 2.3 billion impressions and counting. You can help keep the momentum going and expand PSA distribution by leveraging your media connections and contacting TV and radio station program directors in your area. | | |
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| We’ve recently reached out to media outlets across the U.S. to make them aware of our newest Rotary PSA videos: | | |
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| • | Personal Perspectives: The Value of Rotary: This member testimonial campaign aims to deepen the public’s understanding of who we are by showcasing the unique experiences our members have through Rotary. In these videos, members share how Rotary helps them to pursue their passions, drive social change, and build global connections. | | |
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| • | Rotary Causes Address Community Needs: This video gives an overview of how members unite to tackle the world’s most pressing challenges, including access to clean water, sanitation, education, and health care. By supporting causes that foster collaboration, peace, and prosperity in communities around the globe, we safeguard the world for generations to come. | | |
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We encourage you to call on your local program directors and invite them to visit the PSA Download Center. There, they can access these latest videos along with other People of Action PSA campaign assets, including our Zero Dose Children video about the importance of vaccination efforts. You can also find additional materials available for club use on the Rotary Brand Center.
If you need assistance or would like to receive monthly reports that show where the PSAs have run, please contact pr@rotary.org.
Thank you for your help in increasing awareness of Rotary!
Sincerely,
Nancy Davidson
Rotary International Marketing Manager | | |
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